Have you heard the news?

three photos in a row horizontally - first photo is a white bench beside a beige stone wall with w black oval mirror above and gold light sconces on the side. Second photo is of the De Novo wait area, third photo is of a massage table

2024 was an amazing year here! 

three women working behind the checkout counter it reads "3876 clients"
 

We are so thankful for almost 4000 clients this past year! Were you one of them?

If not, make 2025 the year you join us here!

 

So many services booked in 2024, with waxes continuing to be the most popular!

If you aren't sure what to book, send us a message and we will talk you through all the options based on your skin goals!

Pie Chart of Most Booked Services - Massages: 709, Hydrafacials: 556, Facials: 1900, Waxes: 2639, Spray Tans: 1035

Products do make a huge difference in your skin health - but you can't just grab some random ones and call it good. These are some favorites of our clients this year, but we have tons more to choose from that are aligned with your specific skin!

reads "Most Popular Products - Face Reality: Ultra Gentle Gel Cleanse, Jan Marini Transformation Face Cream, Jan Marini: C-esta Face Serum, Jan Marini: Skin Management System"
photo of card that says "black diamond" graphic reads "This year we...achieved black diamond status with hydrafacial"
Marini Box with a graphic that says "This year we...increased our Jan Marini business by 102%"
three separate photos of a blonde and two brunette women, graphic reads "This year we...welcomed Sandy, Lexi, and Kaylei"

We did a huge refresh of the spa!

De Novo wait area, beige stone fireplace, olive tree in corner, dark wood coffee table, four white chairs set up around coffee table in a square shape
headshot of blonde with curly hair, background photo is the same blonde giving a woman a facial, graphic reads "Get to Know Haley"
 

If you don't know me by now, I'm Haley, the owner here at De Novo! My passion for skincare started with my own struggles. Once I realized the small tweaks I could make to improve my skin, I was hooked—and that’s what led me to this incredible industry. Helping others feel confident in their skin is the most rewarding part of my job!
 

With three kids, a firefighter husband, and two locations later, my schedule has shifted a lot. But I’ve poured my heart into training some of the best estheticians to carry on our mission—and they’re amazing.

Clutter isn’t my thing. I thrive in clean, organized spaces, and I hope you feel that calm the moment you step into De Novo!

Thank you so much for being here and for trusting us with your skin. If you've been around here awhile, let us know when you started coming here or seeing me! We love to hear how long De Novo has been your favorite place!